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Monday, September 04, 2006

Beyond Keywords - What Really Works

Educational Marketing
Consumers are more sophisticated than ever and have become tired of being "sold". Instead, they want to be informed and free to make their own decisions when it comes to making a purchase. This is particularly true in the area of healthcare and large expenditures!
Direct to consumer advertising by pharmaceutical and medical sales has increased exponentially in recent years. Has Your organization kept pace with this trend?
If you are searching for solutions and insight into developing effective direct to consumer marketing via some of the most sophisticated sponsored content, educational and/or information marketing or opinion leader "buy-in" then give me a call to discuss your needs. I have extensive experience in both marketing and instructional design as well as content development and statistical analysis to assure a comprehensive suite of services meets ALL the needs of your organization!

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