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Monday, September 04, 2006

Diminishing Returns - The Death of Advertising

Unsure what your "real" response rate is on your last campaign? These are just a few of inefficiencies governing the old way of doing business. The result? Lost competitive advantage. Even the largest companies are getting away from advertising and branding by turning to highly targeted, direct to consumer techniques with immediate tracking of all results. Can you afford NOT to know your true ROI on any initiative--especially when your competition does?!


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