directory

Ooodles of old stuff including How-To's, Writers Resources, Directories of all Types, Technology Reviews, Health Information, Marketing Statisitcs, Affluent Markets, Hospital and Medical Market Data and more

Sunday, September 03, 2006

Doctors and Physicians Desire Drug Updates ; An Untapped Market

Nearly 200,000 U.S. physicians are interested in receiving updates about prescription drugs via e-mail, a recent analysis by Manhattan Research, LLC finds. While many pharmaceutical companies have been experimenting with e-mail updates about prescription drugs to a consumer audience for many years, a relatively small number has been offering the same e-mail applications to a professional audience, according to the analysis. Even though many companies believe education about prescription drugs to health professionals is something best left to the offline world, Manhattan reports that a growing number of physicians is clearly asking for complementary online information and timely education about Rx products of interest. 

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home