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Sunday, September 03, 2006

Doctors and Physicians Desire Drug Updates ; An Untapped Market

Nearly 200,000 U.S. physicians are interested in receiving updates about prescription drugs via e-mail, a recent analysis by Manhattan Research, LLC finds. While many pharmaceutical companies have been experimenting with e-mail updates about prescription drugs to a consumer audience for many years, a relatively small number has been offering the same e-mail applications to a professional audience, according to the analysis. Even though many companies believe education about prescription drugs to health professionals is something best left to the offline world, Manhattan reports that a growing number of physicians is clearly asking for complementary online information and timely education about Rx products of interest. 


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