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Monday, September 04, 2006

Ten Low or No Cost Internet Promotions You Can Implement Today!

Ten Immediate Low Cost Internet Promotion & Lead Generation Ideas You Can Implement Today!

Congratulations! If you are reading this, chances are you understand the vast profit potential of the Internet to assist in growing your business! Here are a very few simple and low cost promotional efforts that will help you promote your online business. For more information on how to radically grow your business- visit www.AboutShannon.com
or email Shannon@AboutShannon.com



List your business or services on Google base. To use Google base you will need a Google account [free]. Unlike Google adwords and sponsored advertising, Google base is new and remains Free. It has the added advantage of indexing and updating your site. Since there is minimal competition, you will also “rank” higher on Google base. [FREE]

http://base.google.com/

List your business or services with Craigslist -- both in your local markets AND outside markets of potential interest [International areas, major metro cities across the USA…when posting outside of local market be sure to use the “out of area” feature. ALL listings should be posted on as many locations as possible. [FREE].

http://www.craigslist.com

Consider a low-cost eBay store and/or auction to highlight the company services or product. eBay receives millions of visitors each day and has special sections for business related products and services. It is also very inexpensive.

Create a small “How to” booklet about your product or industry and list it on eBay, Amazon and other related sites. People often need information on how to select the right product or service for whatever industry you represent. You know the tricks of the trade…share them and you will often gain a client who realizes you know the market and represent integrity in your business.


Join a professional network affiliation site. The better ones are by “invitation only” and allow you to network with professionals and entrepreneurs across the nation. Use the same network to spread word about your business while providing a unique service to your associates by posting your profile and inviting your own business contacts to network together as well! It’s also a great way to make out of the ordinary relationships with recruiters, builders, realtors, accountants etc…all who often know of a new business endeavor or major transition in advance!



If you do not have access to an invitation only network, please feel free to contact me at Shannon@AboutShannon.com and request that I send you an invitation. I will be happy to provide the opportunity for you to interact with my network which now exceeds 2 Million contacts!

www.linkedin.com

Are you spending money for print and video advertising? Do what the “big boys” do…large companies get thousands and even millions of dollars of advertising for FREE in the form of press releases and VPR [video press releases]. Not only is this incredibly effective, free or very low cost but also will help index your website! Unsure how to create a Good Press Release? Feel free to contact me at Shannon@AboutShannon.com. I specialize in informational marketing! Meanwhile, here is a great little FREE press release service.
www.prwire.com


PUT YOUR WEBSITE URL IN ALL EMAIL SIGNATURES!!!!!!!!!!
It’s surprising but true…many companies forget to advertise their own url!

Form a Yahoo or Google group about your product or service. People always need information or have questions…make it official and gain reputation and good will by spending just a few minutes a week in helping others! Be sure to use your official company email if you would like to help promote your business! FREE!!!

Join a Yahoo, Google or other listserve information group using your business email. Join only LARGE groups, participate in NON_CONTROVERSIAL discussions only. Offer generic information [NO SPECIFICS] that is helpful. Always use your professional email signature line…if the group does not allow it then drop and go to another group. This should be encouraged only by trusted members of the company team who can be relied upon to effectively communicate helpful, non-controversial information. Sign up for the digest version to keep email to a minimum [one per day]. Respond to at least one message weekly. It’s a great way to share your expertise, gain a valuable reputation and good-will for your company! Best of all –it’s FREE!!! http://dir.groups.yahoo.com/dir/

Join an “Expert” website and Offer advice! Many companies and websites rely upon experts for information, quotes, interviews, second opinions and just general information. Don’t under-estimate the value of your product, service or knowledge! Register your top talent and company to provide information and services on various expert sites. It also builds your reputation, helps breed good-will to your company and indexes your website! Best of all…it’s FREE!!


I hope you have found this information valuable. For more information on How To Promote Your Business please visit my website at:
www.AboutShannon.com

or contact me via email at:
Shannon@AboutShannon.com

Here is just a sample of the topics you will find on www.AboutShannon.com

Beyond Keywords - What really works
Educational Marketing
Consumers are more sophisticated than ever and have become tired of being "sold". Instead, they want to be informed and free to make their own decisions when it comes to making a purchase. This is particularly true in the area of healthcare, real estate, financial and other large expenditures!
Direct to consumer advertising has increased exponentially in recent years. Has Your organization kept pace with this trend? If so, are you spending more than you must?
If you are searching for solutions and insight into developing effective direct to consumer marketing via some of the most sophisticated sponsored content, educational and/or information marketing or opinion leader "buy-in" then give me a call to discuss your needs. I have extensive experience in both marketing and instructional design as well as content development and statistical analysis to assure a comprehensive suite of services meets ALL the needs of your organization!


Why Yesterdays Tools no longer work Still giving away pens and coffee mugs? Spending thousands flying people across the country for required CEU's that you cannot correlate to improved productivity? Printing, storing and mailing client or patient materials that get tossed the moment the client leaves the room? Investors and consumers alike want Real Information with Real Results. Shouldn't Every dollar spent provide a Real Return? Talk to me about options that deliver verifiable results and quit guessing about your ROI

Diminishing Returns - The Death of Advertising
Unsure what your "real" response rate was on your last campaign? These are just a few of inefficiencies governing the old way of doing business. The result? Lost competitive advantage. Even the largest companies are getting away from advertising and branding by turning to highly targeted, direct to consumer techniques with immediate tracking of all results. Can you afford NOT to know your true ROI on any initiative--especially when your competition does?!

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