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Sunday, September 03, 2006

Top Ten Mistakes That E-commerce and Online Sellers Make

The following ten items are the most common reasons a client will often leave your site to purchase from another. Be sure you don't make these common mistakes when designing your e-commerce site. Most people put a great deal of emphasis on the appearance of the items and while that is important, research indicates that ease, convenience, trust and shipping are of even greater importance when making an online sale.

1. Perceived inability to return merchandise easily

2. Difficult to comparison shop

3. Incomplete or vague information about products

4. Better credit card security

5. Availability of loyalty awards or other incentives

6. Difficulty finding items

7. Greater trust in particular online merchants

8. Faster delivery elsewhere or free delivery elsewhere

9 Easier to order

10. Better presentation of products



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